Digital Marketing

Program Overview
Key Highlights
  • 1400+ Hours of Learning
  • Designed for Freshers and Professionals
  • 15+ Case Studies and Assignments
  • 6 Practical Hands-on Capstone Projects
  • No Cost EMI Options available
  • Dedicated Student Success Mentor
  • Learning management system
  • Daily Doubt Resolution Sessions
  • Career Mentorship Sessions(1:1)
  • High Performance Coaching(1:1)
  • Exclusive Job opportunities
  • Personalised Industry Session
Tools Covered For Digital Marketing
Google Analytics
Google Keywords Planner
Google Adwords
Digital Marketing Certification:
  • Google Ads Certifications
  • Google Analytics Certification
  • Hubspot Certifications
Digital marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services on the Internet & online based digital technologies such as desktop computers, mobile phones and other digital media & platforms to promote products and services including selection of a target audience.
Skills You Will Learn
  1. Search Engine Optimization
  2. Social Media Marketing
  3. Paid Marketing
  4. Personal Branding
  5. Email Marketing
Module 1 : Search Engine Optimization
  • SEO Basics 3 key pillars
  • Factors that affect the rankings on a webpage
  • On page and Off page SEO
  • SEO Audit Optimization
  • Handling SEO Growth
  • Content marketing for SEO Success
  • Link Building
Module 2 : Content Marketing
  • Introduction to Marketing
  • Content Marketing Strategy and Overview
  • Content Marketing Channels
  • Writing Messages and Creating Content
  • Getting Your Message into the Media
  • Content Marketing Strategy & Challenges
  • Blog Marketing
  • Social Media Marketing Channels
  • Image Marketing
  • Video Marketing
  • Article and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing
Module 3 : Paid Marketing
  • Introduction to Google Adwords & PPC advertising
  • Setting up Google Adwords account
  • Understanding Adwords account structure Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search, Display, Shopping & video
  • Difference between search & display campaign
  • LinkedIn Ads
  • Types of Campaign
  • Drive traffic to your website
  • Audience Selection
  • Ad Creation and Optimization of LinkedIn Usage
  • Tips to optimize the campaign
Module 4 : Social Media Marketing

Introduction to social media marketing

  1. Facebook
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of the Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation.
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights.
  2. LinkedIn
    • LinkedIn as a Marketing Platform
    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads
    • Types of Campaign
    • Drive traffic to your website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to optimize the campaign
  3. YouTube
    • YouTube Marketing - Introduction & Ad Formats
    • Creating Youtube Channel
    • YouTube Ad Formats and SEO
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tips
    • Top Keywords to rank your video
    • Attracting Subscribers
Duration - 6 Months
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